Bait enhancer and methods of forming bait enhancer. Some embodiments provide bait enhancer comprising a first portion of red cabbage juice and a second portion containing at least one of a chemical selected from the group consisting of magnesium hydroxide, aluminum hydroxide and simethicone wherein the first portion and the second portion are mixed together and, perhaps, are believed to react to form a product. Optionally, the first and second portions can be about equal amounts by volume. Moreover, a 5 milliliter amount of the second portion can include about 200 milligrams of magnesium hydroxide, about 153 milligrams of the aluminum hydroxide and about 20 mg of the simethicone. In some embodiments the bait enhancer is applied to a fishing lure. Furthermore, the bait enhancer can be refrigerated at or less than about 45 degrees Fahrenheit.
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