The present invention in several embodiments is an excrement visibility enhancement substance, animal food formulation, and method of increasing excrement visibility. In a preferred embodiment the invention could be a pet food with the following formulation per batch: 100 grams (˜3.5 oz) flour, 103 grams (˜3.6 oz) oats, 20 grams (˜0.7 oz) flax seed, 110 grams (˜3.9 oz), 7.5 grams (˜0.3 oz) dye FD & C Red 3 powder, 104 grams (˜3.7 oz) Apple, and 105 grams (˜3.7 oz) Carrots. Alternatively, excrement coloring substance FD & C blue 1, FD & C blue 2, FD & C green 3, cranberry extract, cherry extract, cranberry extract, and beet extract have shown promise; and could be used with or in lieu of FD & C Red 3 in the above formulation. The above formulation can be modified to accommodate any animal, especially any domesticated animal.
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